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| Slade Weston making some great Apple-lachian Brown Betties |
This weekend, Steve Weston had his launch party for his stellar
book, In The Wild Chef, in Boise, Idaho. The only hitch? No books. That’s right.
We had ordered them from the printer. We knew it was a tight
deadline, but we thought we could make it. Alas, one day late shipping, one holiday, and
UPS closed on Saturday (really???), and all we had at the signing was the proof
copy, and last minute samplers printed at Office Depot (which cost twice as
much as the books. Ugh!).
And it went off perfectly.
Steve had his support network of friends, associates and
others there at Sierra Trading Post to support him. He had wicked cool t-shirts to give away. And
he and friends prepared 4 recipes from his cookbook. God it was delicious. We gave away free $25
Restaurant.com gift cards. And a good time was had by all. On the way home, we
stopped by Barnes & Noble to show them the sampler. They ordered 25
books. Sweeeeetttt…
The result? In The Wild Chef bumped from #37 to #19 on
Amazon.
Which shows that with support and goodies, you don’t even
need books at a book signing.
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